Entertainment Weekly recently did a bracket game called “The Big Shill”. They pitted ad icons from a variety of brands against each other, and allowed people to vote on which of two icons they liked better. When all was said and done, it was Flo, the Progressive Insurance girl, who was the ultimate winner. The Big Shill bracket game was designed to find out who, or what (as the case may be) was the number one advertising icon in the United States. Which one do people like best? They took advertising icons and characters from insurance companies, fast food restaurants, … Continue reading →

Commercials are designed to catch the attention of the viewers. Companies pay enormous sums of money to have their ad played during the Super Bowl, when they know that millions of people will be watching. A good commercial will be memorable, entertaining, and will keep the company the ad is for in the minds of the viewers. What are your favorite Insurance commercials? The purpose of a commercial is to entice the people who view the ad to actually go purchase the product or service that the commercial was for. The best ones are talked about long after the commercial … Continue reading →

Lately, it seems like insurance companies have been putting a lot of effort into creating advertisements that will really catch the attention of potential customers. My husband found one from Geico in our mailbox today. It looks like a cute little magazine. It is inevitable that you will find a certain amount of “junk mail” waiting for you when you go to empty your mailbox each day. For us, this generally consists of an batch of advertisements, much like one would find placed inside a newspaper. We don’t actually have any subscriptions to newspapers though, so it is somewhat strange … Continue reading →